While there are no firm statistics, professionals have noticed that the vast majority of companies that close within the first two years didn’t have a formal grand opening event. Those exact pros continue to surmise that if you produce a successful grand opening, you will set the pace for the weeks and months ahead. This has never been truer than it is now, as we see company after company closing its doors or downsizing. However, what could be done for your specific business? Which kinds of grand opening ideas can draw the attention of consumers in addition to the media?
Bring in the Big Guns… or Cups or Tacos or Puppies or…
Following is a phenomenal grand opening idea: Create a giant inflatable balloon of your product or logo and put it on the rooftop of your company. As an example, a Mexican restaurant could put a giant, inflatable taco on its roof with a grand opening banner which reads,”Open.” A neighborhood veterinary clinic could put a massive, inflatable puppy or kitty in their rooftop with signage announcing,”Grand Opening!”
Why giant inflatable balloons? Since they draw attention of all kinds. Individuals busily going about their patterns do not even notice the majority of the advertising that comes their way. According to the Newspaper Association of America, Texas A&M University and the Journal of Concerned Scientists, Americans are vulnerable to well over 3,000 advertising messages each day from a variety of sources. Our senses are on overload and, thus, the majority of the ads we see are blocked out.
But, put a 30-foot-tall giant taco up on the roof (greater than the majority of the other clutter like billboards, storefront banners, etc.) and motorists down your road suddenly wake up and smell the guacamole.
Gain Press Coverage
Your company can make good use of the grand opening thought: Use inflatables to bring the media to your location. Inflatables are an exceptional way to garner media coverage. While yet another Mexican restaurant grand opening may not be considered news, a restaurant with a giant taco on its roof which drew in enormous crowds is.